Customers and industry watchers have been stunned by rumors that Apple may commence iPhone 5S test production in December and may start volumes manufacturing in 2013. Can it really be possible that Apple is thinking of providing an update to phone that was just released in September?

iPhone 5S Update Rumors

If these rumors are believed to be true, then customers can expect the updated version of the iPhone 5S to hit the shelves by March 2013. This is not unprecedented for Apple. Apple broke its rule of offering iOS updates once in a year with its fourth generation iPad.

If Apple does released an update, then customers can expect better specs and new components without any changes in design. Google did the same with Nexus tablets and offered improved storage technologies without touching the price.

What This Would Mean For Competitors

Competitors like Samsung, HTC and other Android manufactures offer frequent updates and new phones. They also come up with variants and modified versions of old models to enhance overall brand appeal. Samsung has followed Apple’s approach but has released many other Galaxy devices while we have seen just six iPhones in the past few years. Apple could afford to ignore its competitors in the past. However, Samsung has, come up as a strong competitor and there are rumors that Apple may also introduce cheaper options to strengthen its market position.

However, the decision to offer upgrades in the middle of the cycle can lead to a lot of uncertainty in a company like Apple. Apple’s customers anticipate the yearly update and make their plans accordingly. Apple’s decision to offer mid-cycle of grades may affect sales. Shoppers may go in for a wait and watch approach and this can hamper the volume of sales for Apple.

Last Word From the Rumor Mill

The rumor is not from a particularly reliable source. However, one just cannot deny the possibility of Apple trying to take advantage of the release of its fourth generation iPad. If iPhone 5S is released in March, then the updated iPad will be available in the next quarter after the release of this updated device. This fact makes Apple’s decision seem even more sensible. Apple may be going in for a new pattern but there is no guarantee that Apple would benefit from this change.

Rumor or not, the one thing we can count on is that in the case of an unexpected accident, these devices will require repair. The experts at iFixYouri are experienced in iPhone repair and can help with any problem.