RIM (Research in Motion) has announced the upcoming launch of BlackBerry 10 which they have disclosed will be launched on January 30, 2013.
The demonstration of BB10 in its final avatar will also take place at launch ceremonies in different countries across the globe. At the same time, RIM will also make known the availability of the first two BB10 handsets.
A Look at the BlackBerry 10
It is still not known whether the price will be announced on the same January 30th, or if carrier partners of RIM will reveal the price separately. RIM revealed in October that as much as fifty carriers worldwide were involved with the lab testing of BB10.
RIM had earlier deferred the launch of is new Operating System from late 2012 to early 2013. RIM had informed that the development of the new OS was taking more time that was initially anticipated.
Standing Up Against the Competition
Until very recently, Blackberry held the top spot among smartphone platforms in the country. However, in the last two year or so, it has seen a steady drop in its support base as many of its earlier patrons have shifted loyalties in favor of touch devices such as Apple iPhone or devices using Google Android OS.
According to a comScore estimate, RIM has experienced, as of September, a10.5 percentage point drop as compared to its position a year back and at present claims no more than 8.4 percent of the country’s smartphone market. This is in stark contrast to its performance of September 2010 when it claimed as much as 37.3 percent of the smartphone market.
Blackberry 10 Savior or Sinker?
RIM is expecting BlackBerry 10 to slow the rapid downward slide and pose a strong challenge to both Google Android and Apple iOS. An early look at the system was provided by RIM in September. In spite of generally positive reactions, it nevertheless failed to create any deep stir among critics or enthusiasts.
Included among BB10’s new and attractive features are a universal email inbox, christened BlackBerry Hub; BlackBerry Messenger; SMS support; and notifications from social network sites. For switch between apps, a card based method of swiping, named BlackBerry Flow has been introduced to the new OS.
Critic’s Opinion
Critics have however expressed concern over the quality of BB10’s third party app store and many apprehend that the store will not feature enough popular applications to challenge effectively the hegemony of Android and Apple. RIM has however announced that BB10 will contain most popular applications from across the world.
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