Tag Archives: nokia

What Decade Is It? Nokia and Samsung Go Retro at MWC

The past is present, masquerading as the future. As we recently mentioned, HMD Global is reviving the Nokia line, rolling out new smartphones under the brand but also bringing back its famed 3310 “dumbphone.” As revealed at Mobile World Congress (MWC), the question was finally answered as to whether or not the 3310 would be updated or be a true copy of the original. The answer is…a little bit of both. While the new 3310 has a similar front fascia as the old one, it appears have a more modern (Scandinavian?) look. The body is slimmer, trimmer, and lighter, and available in a rainbow of pretty colors. Under the hood, you get a 2.4” QVGA display (colors!), dual-SIM (a necessity for the outside-the-US market), a 2-megapixel camera, and even a microSD slot. The legendary battery life is present, but given a huge boost. You’ll get an entire month of standby time and 22+ hours of talk time (the old 3310 had a week and four hours, respectively). Priced at just $52, expect this phone to be a huge seller for industries that need to give employees a cheap, reliable to stay in touch with the home office (think construction and warehouses), as well as emerging markets, like Nigeria, where the old 3310 became a global bestseller. It might have some popularity in the US as an emergency for children, the elderly, and campers, as well as fans of Snake. Yes, you can still play Snake, albeit an updated version with modern graphics.

The phoenix-like return of the 3310 wasn’t the only piece of regressive-futurism at MWC. While Samsung talked about the Galaxy S8 and also debuted a few new tablets, the big talk was about their newest collaboration with…a pencil company. Staedtler, a renowned manufacturer of writing instruments, is famous among architects and engineers for their high-quality Noris wooden drafting pencils. The German company is lending the iconic Noris style, creating a Staedtler-branded S-Pen stylus for Samsung devices. Samsung has needed a larger S-Pen for some time now, especially as the stylus starting to appear even in the company’s laptops. Holding a small, thin stick in your hand and using it to do anything on a screen is evocative of old-school PDAs: annoying. The Apple Pencil was successful in this regard, giving creative types (and really anyone with big hands) a more comfortable form factor with which to use their products in more innovative ways. Teaming up with Staedtler, a brand and image adored by a large portion of these creatives, is a huge one-up over Apple in this regard.

And speaking of old-school PDAs, the original designers of the Psion pocket computer have returned, and wish to act like nothing’s happened in the past 17 years since their last product. Their Indiegogo campaign was recently launched, raising funds to put “Gemini” into production. The microcomputer is essentially a phablet with a full keyboard, and sports 64GB of memory, a 5.7” touchscreen, and, yes, again, a full keyboard. Gemini, if it goes into production, will likely be just as much of a niche product as the original. However, those of us who still desire to feel like John Connor hacking the ATM in Terminator 2 probably number in the hundreds of thousands, so maybe pocket computers could finally carve out a section of the market.

Nokia Is Back, and So Is Your Dad’s Cellphone

Finnish newcomers HMD Global (stylized as the calculatedly-hip hmd.) recently released their first smartphone in China. The Nokia 6 is a typical Chinese smartphone; relatively low cost (around US$240), 16MP camera, Android 7.0, etc., but it’s also the first Nokia Android phone. Yes, that’s right: Nokia. After a string of relatively unpopular smartphones running Windows Phone OS, the last we heard from the mobile division of the Espoo-based telecom company was an absorption into Microsoft. HMD also announced a revival of the Nokia 3310, a phone from the turn of the millennium and known for having a Snake game and being nearly invulnerable to damage. So…how did we get here?

Nokia, the world’s most successful paper-mill-turned-smartphone-company, faced struggling sales in the late ‘00s. Apple and Samsung had broken from the pack and began racing each other to dominance in the western world, leaving everyone else in the dust. Nokia, meanwhile, had a firm grip on the low-end cellphone market through to the early 2010s, selling nigh-indestructible handsets with week-long battery life to developing industrial markets like Nigeria, Brazil, and Turkey. These phones, such as the Nokia 1100 (the best selling phone in history), feature the old “candybar” form factor that you remember your parents having back in the day, but their legendary durability and low cost made them a status symbol in a large part of the world. As these countries developed further and their populations wanted higher-end smartphones, Nokia sought to provide them with such. A partnership with Microsoft resulted in the Nokia Lumia phones running Windows Phone OS, and in 2013 Microsoft decided to purchase Nokia’s mobile phone division outright and make it Microsoft Mobile. Unfortunately, Windows Phones were not well-received and never sold very well. By April 2016, market share for the Microsoft-based OS fell below 1%, and Microsoft then sold the division to Foxconn (manufacturer of electronic components for Apple, Samsung, Acer, Dell, Nintendo, and more) and a new company composed primarily of ex-Nokia executives: HMD Global.

HMD, whose website boasts the tagline “The Home of Nokia Phones,” released the aforementioned Nokia 6 this month. The Nokia 5 and Nokia 3 are coming soon, also being slate-style Android devices with lower-end hardware specs than the 6. However, we’re sure that even HMD execs are surprised to see that the big headline is the re-release of the Nokia 3310. The classic “dumbphone” is a testament to how build quality and design can still beat out innovation and shininess in the tech world. You don’t have to worry about a cracked screen when said screen is 84 x 48 pixels of flexible monochrome display. Leaving your charger at home isn’t a problem when the battery lasts about 10 days. It’s more than just a throwback to a simpler age of cellphones; durability and functionality are an absolute necessity in developing parts of the world. Examples of the modern Nokia user might be a Senegalese woman using her phone to run a textile business or a farmer in Azerbaijan keeping in contact with the marketplace. They don’t care about high-resolution cameras or fingerprint scanners. It will be interesting to see how much, if any, updates the 3310 will get upon its rebirth. It’s a weak dream, but we hope that it’s successful enough to spark a return to function-over-form mentality in the tech world. Or maybe we just miss the days when you didn’t need a heat gun to disassemble and repair a phone. If you do manage to break one, send it to iFixYouri and we’ll bring it to life…or just frame it on our wall.