Apple apologizes as AT&T puts pre-order on hold

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(Last Updated On: November 21, 2020)

On June 24th, 2010, a giant will fall to its’ knees, temporarily of course…

With the pre-order date for the June 24th, 2010 release of the up-and-coming iPhone 4 now passed, Apple’s servers were overwhelmed with traffic on June 15th. Over 600,000 pre-orders were placed, bringing the mobile computing giant to its knees.

AT&T’s website is no longer taking pre-orders, and Apple’s website has pushed all orders out by weeks. Estimates show that the sales figures so far for the iPhone 4 are 10 times that of it’s immediate predecessor, the iPhone 3Gs. We have our iPhone parts and iPhone Repair services team ready to roll for the first of these pre-orders to break.

An AT&T spokesperson said…

“Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received,”

The sheer chaos at both AT&T and Apple Stores alike, brought systems to a near stand-still. AT&T employees had to manually write down customers information, while Apple employees, still using computers, were bogged down and nearly slowed to a complete halt.

Apple was not prepared for this. As stated by an Apple representative:

“[The number of pre-orders] was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”

When June 24th comes around, be sure to see more system failures, many dissatisfied customers, and slower 3G speeds if this is any pre-indication of what is to come.

Many of us loyal Apple iPhone users remember when Apple “changed everything” with the release of the Original iPhone, and the problems AT&T had with that. We anticipate a sleeker design and different iPhone 4repair process than before, involving the how the screen and LCD are put together.

AT&T’s system malfunction sets a new high for traffic to their online store, a staggering 13 million visitors. Many users, when logging into their accounts to check their upgrade eligibility, noticed something weird about what they saw. They were actually able to view other customer’s accounts, including their information.

This crash, glitch, whatever you want to call it sets another milestone for AT&T. First, the original iPhone crashed their systems. Then the 3G followed in its’ footsteps. And now the latest and greatest, the one who will ‘change everything. Again.’ is gearing up and ready to cripple the wireless giant one again in what is going to be quite an unprecedented release.